The Eye-catching Road of Creative Design of Shanghai Film Festival, the first official derivative.

In previous years, at the Shanghai International Film Festival, many fans always asked, "That man’s bag is really beautiful. Where can I sell it?" In fact, fans only ask about the bags attached to the registered media and guests with the official field magazine and guest handbook, which can not help but trigger a new thinking: can the public buy the derivatives of Shanghai International Film Festival? Where can I buy it? What can I buy?

Rebuilding SIFF brand vision

Faced with this problem, Tong Ying, deputy general manager of Shanghai International Film and Television Festival Center, revealed that the idea of making official derivatives took shape as early as the end of last year. "We believe that the Shanghai International Film Festival has gone through 22 sessions since its development, and it has achieved certain influence at home and abroad. What is particularly precious is that we have formed a group of loyal fans and fans. It is timely to launch a series of derivatives with distinctive attributes of Shanghai International Film Festival at this time. "

In order to better design a series of derivatives, we decided to create a brand-new visual image, so the main visual SIFF logo came into being. SIFF logo is based on the initials of Shanghai International Film Festival, and it integrates film elements related to movies, reflecting the brand industry attributes. On the perceptual level, from the perspective of industry tonality and adaptation to the crowd, we are committed to embodying the temperament of international fashion, and at the same time there is no lack of personalized design of humanistic life.

Daily expression of art and design

In March this year, the Shanghai International Film Festival released the poster of this year’s film festival. This poster with the theme of "Everything is created behind the scenes" was created by the poster designer Huang Hai appointed by the Shanghai Film Festival. The main visual inspiration came from the film "Make a scene in Heaven" produced by Shanghai Animation Film Studio. Once the poster was published, its image and the meaning behind it were highly concerned and evaluated by the majority of fans and the industry. Many fans even left messages on Weibo and WeChat WeChat official account, the official website of Shanghai Film Festival, saying that they wanted to own such a poster. It was precisely because of the voices of fans that the organizing committee of Shanghai Film Festival took advantage of the situation and launched a series of poster derivatives.

Poster-themed derivatives were developed by a professional design team organized by the Shanghai International Film and Television Festival Center. "The main design elements and concepts are consistent with the main vision of the poster designed by the Yellow Sea; The selection of several categories of derivatives is mainly considered. First, the commonly used models, and second, these products can most completely reflect the picture of poster design without too much deformation. Huang Hai himself also likes these products very much. " The final product has not only brilliant design, but also extraordinary texture. For example, the notebook in the series only adopts the gold hoop element, uses the cover of artificial leather imported from Italy, and is designed with gold edges on three sides, which is extraordinary in all aspects and portable in size, and is a good helper to record inspiration with you.

In addition, SIFF series, which is designed with SIFF logo as the center, involves all aspects of daily-use cultural creation, combines coolness with film art, and introduces trendy products such as T-shirts, canvas bags, PVC bags, mugs, baseball caps, badges and writing tools, which are highly sought after by the younger generation. Among them, the PVC bag is made of classic black and white with fashionable PVC material, with intimate inner bag design, which is different inside and outside, reasonable distribution of bag space, orderly, simple and powerful as a whole, and is the crowning touch of summer tide.

The surprise of this derivative is also the joint series with Zhou Dongyu’s personal IP Dong Duck. The little yellow duck in MengMeng is somewhat similar to Zhou Dongyu, and with the cool SIFF logo, it reveals a little contrast. Not much to say, Zhou Dongyu fans come quickly ~

Online convenience offline experience

In order to let more audiences feel the exquisite quality of derivatives and buy them nearby, Shanghai International Film Festival launched offline sales. On June 8, the newly unveiled flagship store of Shanghai Studios took the lead in opening the door to welcome guests. The two series of product exhibition areas, with bright colors and avant-garde and cool design, not only have a sense of design, but also give consideration to practical functions, bringing viewers an immersive shopping experience.

For example, this film festival collection poster is intimately matched with a poster tube with a "golden hoop", which is both artistic and collectible. Think about it, this year’s film festival will show a restored version of "Make a scene in Heaven", and bring a "golden hoop" home after the movie, and after a few days, you can recall the happy and warm mood after watching the film. This may be the initial intention of the organizing Committee to make derivatives.

If it is inconvenient to arrive at the scene to participate in the film festival, don’t regret it. As early as the beginning of May, the official derivatives of Shanghai International Film Festival have been pre-sold online, and some fans can’t wait to buy them early, becoming the first batch of "early birds". After the products were launched, the sales situation far exceeded the expectations of the organizing Committee. At present, online stores have launched poster series, SIFF series, SIFF×DONGDUCK joint series and other products, and you can wait for the receipt with one click. If you don’t have it yet, you might as well take away the beauty of this film and the beauty of design at this moment ~

[Editor: ZYW]