Since the beginning of this year, the global economic growth momentum has been weak. Faced with the unfavorable situation of the complexity, severity and uncertainty of the external environment, China’s foreign trade has run to a good "acceleration". The data shows that in the first half of the year, the total import and export value of China’s goods trade was 21.17 trillion yuan, a year-on-year increase of 6.1%.

Experts said that in the first half of the year, China’s foreign trade performed brilliantly, the trade scale reached a new high, and the high-quality development achieved remarkable results, showing resilience and vitality.

Foreign trade "report card" exceeds expectations

In the first half of the year, the scale of China’s foreign trade exceeded 21 trillion yuan for the first time in the same period, and the growth rate of import and export accelerated quarter by quarter, with an increase of 7.4% in the second quarter, which was 2.5 and 5.7 percentage points higher than that in the first quarter and the fourth quarter of last year respectively, and the positive momentum of foreign trade was further consolidated.

"In the first half of the year, the foreign trade’ transcripts’ exceeded expectations, and further optimization of export product structure is an important factor." Ni Yueju, a researcher at the Institute of World Economics and Politics of the Chinese Academy of Social Sciences, said.

In the first half of the year, China exported 7.14 trillion yuan of mechanical and electrical products, an increase of 8.2%, accounting for nearly 60% of China’s total export value. Externally, benefiting from the improvement of international market demand, some major economies have entered the replenishment cycle; Internally, a complete and resilient industrial chain supply chain provides a strong guarantee for the development of China’s electromechanical industry and the promotion of its international market share. In addition, the "new three kinds" continue to lead the growth of foreign trade, and the export momentum of high-end manufacturing products such as ships and marine engineering equipment and rail transit equipment is strong.

Foreign trade performance has a strong correlation with domestic economy. In the first half of the year, China’s economic operation was generally stable, with both quantitative growth and qualitative improvement, which laid a good foundation for foreign trade development. "The scale of foreign trade reached a record high, which also played an important supporting role in economic growth in the first half of the year." Zhu Caihua, a professor at the Institute of International Economics of the University of International Business and Economics, said.

Private enterprises have provoked the "beam" of foreign trade development, and their main position has become more stable. In the first half of the year, the import and export volume of private enterprises increased by 11.2%, accounting for 55% of the total import and export volume, an increase of 2.5 percentage points over the same period last year.

Zhao Tonglu, director of the National Economic Accounting Department of the National Bureau of Statistics, said that China has continued to promote high-level opening to the outside world, accelerated the cultivation of new kinetic energy of foreign trade, steadily increased the scale of foreign trade, and continuously optimized its structure, making positive contributions to promoting sustained economic recovery. In the first half of the year, the contribution rate of net exports of goods and services to economic growth was 13.9%, driving GDP growth by 0.7 percentage points.

Multi-strategy opens up growth space

In mid-July, Xi ‘an Customs and Qingdao Customs jointly launched the supervision mode of "direct sea-rail transportation by land and sea". After the inland goods arrive at Qingdao Port, they can be shipped directly, saving more than 24 hours for goods to be stored in the port and waiting for inspection and release at the port. Through innovative supervision mode, the customs of the two places have further improved transportation efficiency and enhanced the ability of foreign trade enterprises to expand the market.

Zhao Fujun, director and researcher of the Comprehensive Research Office of the Foreign Economic Research Department of the State Council Development Research Center, said that in the first half of the year, China’s imports and exports to countries that jointly built the "Belt and Road" increased by 7.2% year-on-year, which was 1.1 percentage points higher than the overall growth rate of China’s imports and exports; Imports and exports to ASEAN increased by 10.5%, which was also much higher than the overall growth rate of China’s exports. The cumulative number of trains in China and Europe exceeded 10,000 19 days earlier than the previous year, and the cumulative volume of goods sent increased by 11%, which played a positive role in maintaining the stability and smoothness of the international industrial chain supply chain.

With the steady progress of the high-quality development of the "Belt and Road", the economic and trade cooperation between China and the countries that jointly built the "Belt and Road" has continued to deepen. In the first half of the year, Fujian Province exported 64.82 billion yuan of cross-border e-commerce to countries that jointly built the Belt and Road Initiative, up 142.2% year-on-year, accounting for 58.6% of the total value of cross-border e-commerce exports in Fujian Province in the same period. Guangxi’s import and export to ASEAN, the largest trading partner, increased by 26.7% year-on-year, and its import and export ratio to ASEAN increased significantly, and its import and export to emerging markets increased rapidly.

In recent years, China’s foreign trade enterprises actively respond to changes in international demand, strive to cultivate new competitive advantages, and show strong resilience. However, due to the impact of the US dollar interest rate hike, weak export earnings and other factors, foreign exchange reserves in Africa and Latin America are generally insufficient, and it is difficult for Chinese foreign trade enterprises to repay their money on time after exporting to these regions. Zhao Fujun believes that in the future, BRICS expansion and "BRIC+"cooperation will provide more development opportunities for countries in the south of the world and will enhance their competitiveness in the global economy.

Foreign trade is expected to maintain steady growth.

In the second half of the year, the situation facing China’s foreign trade is still grim, but there are also many favorable factors. Experts believe that China’s foreign trade can still maintain a steady growth trend.

Under the background of increasing global trade protectionism, China’s trade will face some new situations in the second half of the year: unbalanced global economic recovery may lead to unstable demand; Geopolitical conflicts are becoming increasingly tense, which may produce unexpected situations to block the recovery process of international trade; Europe and the United States joined forces to suppress China’s new energy vehicles through high tariffs, which made the "new three" exports face new challenges.

Zhu Caihua believes that in the face of challenges, we should continue to accelerate the construction of a unified national market and continue to expand the scale advantage of the domestic market. Promote technological innovation and industrial transformation and upgrading, and constantly consolidate trade competitive advantages. Promote the transformation from "trade-oriented going to sea" to "ecological going to sea", that is, promote the transformation of some goods trade into investment and other cooperation modes, thus promoting the transformation of goods trade advantages into service trade and digital trade advantages. In addition, we should properly deal with trade barriers and trade frictions and accelerate the expansion of emerging markets.

We should also see that China’s foreign trade growth has many favorable factors. Ni Yueju said that China’s foreign trade has strong resilience, and a complete industrial chain and a series of foreign trade policies have also given strong support. It is expected that China’s foreign trade will maintain a steady growth trend in the second half of this year without sudden major international events.

Zhao Fujun said that the global trade situation this year is slightly better than last year. According to the report of the World Trade Organization, the global trade volume of goods decreased by 1.2% in 2023, and it is expected to increase by 2.6% in 2024. In addition, China’s domestic economic operation is generally stable, the RCEP tariff concession policy continues to release dividends, and the "One Belt, One Road" initiative is deepening, which is conducive to the steady development of China’s foreign trade. (Reporter Feng Qiyu)

Special feature of 1905 film network At the end of 2018, Aamir Hussain Khan, who has a high box office work and high popularity in China, came to China again. During Christmas, the Indian actor with his own fan group participated in many activities, talked with celebrities and promoted his upcoming new work.

Aamir Hussain Khan promotes "Indian Mob" in China.

　

This film, with a total production cost of 300 million RMB, only received 150 million RMB in India, which is equivalent to losing the production cost of one film. In China, Aamir Hussain Khan, as a guarantee of conscience, also failed, with a box office of only 61.929 million.

It is predicted that in 2019, the "Indian fever" of China’s imported films will usher in a reshuffle. In 2018, the grand occasion of introducing 10 films a year may be difficult to reproduce.

In 2017, only one film was introduced to China, which earned nearly RMB 1.3 billion at the box office, thus forming an Indian film craze from the audience to the filmmakers.

However, it is not difficult to see from the above table that the audience’s enthusiasm for Indian films has almost formed a similar trajectory with the release time. The later the release time is, the box office will hardly reach the threshold of over 100 million.

　

In 2019, the first one to enter the mainland market was not officially released until April 3. Prior to this, Indian films had been in a vacuum in China for three months.

Compared with the grand occasion that three films were introduced in four months last year, and the total box office exceeded 1.2 billion yuan, the heat decline was indeed very obvious.

　

And a series of movies, such as Above the Clouds and Bollywood Robot 2.0, have been introduced, but they are still in a wait-and-see state.

　

At present, there are only movies scheduled. Previously, it was selected to be released on March 22, but now it has been changed to May 10. And it will be released in India for two years before it will meet the audience.

Revenge of a Mother has been rescheduled to May 10th.

However, two films, Brother Asin’s Fantastic Journey and Elopement to China, which were announced to co-produce with India, have not been heard from so far, long after the scheduled release in 2017.

In the second half of 2018, industry observers have begun to predict that the market performance of Indian films in China will usher in a turning point, when the copyright fees of Indian high-quality films have soared tenfold to millions of dollars and only four of the 10 imported films have exceeded 100 million yuan.

　

Zhang Jin, the introduced CEO of Joy Pictures, once said: "The popularity of Indian batch films in the mainland market is only an individual phenomenon and does not have universal significance."

　

However, most Indian films introduced into China will emphasize the novelty and exotic feeling brought by the word "India" before their release.

　

For example, the main theme is the Indian epic legend, the highest cost of Indian film history and another Indian film.

"Little Lori’s Uncle Monkey" is close to "Wrestling! Dad, and released a video of Aamir Hussain Khan crying to recommend the film.

Aamir Hussain Khan recommended "Uncle Monkey of Little Loli" in tears.

It was dubbed the "Indian God Film", and the propaganda keywords included the social status of Indian women.

　

Similar national conditions, as well as the attention of Indian films introduced to the mainland to social issues, have made these films gain a lot of box office. However, in the second half of the year, when the films are still focusing on elements such as "Indian customs" and "social problems", they have lost their popularity in the first half of the year.

"The logic of publicity is to say what is most attractive and attractive enough for the audience to pay the bill." Xiaowen, a film industry practitioner and an Indian film fan, said this.

　

For those who have just experienced Wrestling! The China audience of "Dad", the word "India", may be the magic password to be attracted and enter the cinema.

When we mentioned that selling Indian elements directly in propaganda has failed to arouse the interest of ordinary audiences, Xiaowen said: "Just like when Hollywood blockbusters are famous, everyone calls Hollywood films good, and Hollywood is not new after a long time. There are all good and bad films, and there is nothing special to point out, so it is bound to emphasize the film itself, rather than sticking to everyone’s customary impression."

　

After the Indian film "fever", what the audience wants to see is actually the same as that of other countries’ films.Andhadhun, which focuses on suspense, currently has a box office of over 70 million. The ticketing platform predicted it, and finally it fell to 319 million yuan.

Referring to Andhadhun, Xiaowen said that the logic of the ordinary audience now is:"I don’t care which country this is from, I just want to read the story."

　

This is also the propaganda strategy of Andhadhun at present. Looking through the propaganda manuscripts, Xiao Dianjun found that among the eight manuscripts appearing on the ticketing platform, only one title mentioned the word "India", while other manuscripts featured elements such as "brain burning" and "reversal". The propaganda of more than 50 reversals has been deeply rooted in the hearts of the people.

Part of the draft of Andhadhun before its release.

Lin Yuyu, the importer of Andhadhun and the head of TMP China, said to Xiao Dianjun: "The most prominent label of Andhadhun is not Indian, but excellent quality, numerous reversals and unpredictable endings. The audience always pays attention to the film itself, not the country. A whole process of’ no urine spot’’The film will be loved by the audience."In her view, this film is a kind of acme of genre film.

　

When Xiao Dianjun mentioned the audience’s changes in the taste of Indian movies, Lin Jingyu said that when making the introduction, the country was never used as a measure. However, due to the policy and the output of films in overseas markets, small country films have always been more challenging for importers.

"Andhadhun" stills

But this is not the first time that TMP has participated in the introduction of Indian films. In the Indian film boom in 2018, TMP also brought "Toilet Hero". After the comparison of the two introductions, it is obvious that the filmmakers have made adjustments in the publicity of Andhadhun.

　

And revenge of a mother, scheduled for May 10th, also has obvious changes in propaganda strategy. As early as last year, when the introduction of the wind was released, the main theme of this film was still"The first film in the history of Indian film for women", the heroineSrideviAlso was crowned with the title of "Female Aamir Hussain Khan".

　

However, when the film was first announced on March 22nd, the main element in the publicity manuscript became "revenge", the Indian style was reduced, the film was called "revenge film for high-energy women", and the title of Sridevi was changed to "Queen Bollywood".

Adjustment of Propaganda Strategy of Revenge of a Mother

Indian films have changed from a purely exotic aesthetic to a regular genre film that focuses on themes and types. In less than a year, it is rare to see such a propaganda model as "Indian God Film".

　

At present, however, in the market of batch films, the wind and water turn around. Japanese movies have suddenly become the passion of filmmakers.

When the reserves of these Indian films are digested by the market at present, the magic of "Indian god films" may be truly detected. Whether there will be another grand occasion of 10 movies a year, and how many wonders can reach the box office of more than 500 million, all of which need to be tested by the market again after Indian films are disenchanted in the mainland.