According to the data center of the Ministry of Culture and Tourism, during the five-day "May Day" holiday, there were 160 million domestic tourists, and the domestic tourism revenue was 64.68 billion yuan, a year-on-year decrease of 42.9%. One of the major characteristics is that the leisure space of urban residents in the main tourist source areas has shifted from the city to the surrounding areas, and homestay vacations and country camping have become the mainstream of the market.

　　Relevant data show that compared with camping during the May Day holiday, the operating data of B&B is not as good as before. The Red Star journalist learned that near May Day, affected by the epidemic, some homestays in various places have unsubscribed. For example, the overall unsubscribe volume of May Day in Yanqing, Beijing is about 25%, while that in Pinggu is 30%-40%.

　　"Sunrise in the east and rain in the west." When the operation of B&B encounters a bottleneck, the camping economy has a strong momentum. For a time, camping "changed the life of the hotel" and became a new concept of business. Where does the resistance come from behind the difficult operation of homestays? Under the dual background of epidemic impact and industry renewal iteration, where is the breakthrough of hotel management turning losses into profits? With all kinds of questions, Red Star journalists talked with many B&B operators, industry insiders and the president of B&B Association in order to find the best answer.

　　During the May 1 ST period, some hotel operators encountered "full refund of orders"

　　"The B&B I run started business in 2019, and the time started almost simultaneously with the epidemic." Yanyan (a pseudonym), who lived in Dali, started to run a homestay with friends three years ago. In the initial stage, the income of this homestay was not bad, but in the past year, Yanyan has been unable to make ends meet.

　　▲ Photo of the B&B operated by Yanyan Photo courtesy of the interviewee

　　Yanyan told the Red Star journalist that in April 2019, the turnover of her homestay was acceptable and she could receive orders of more than 100,000 yuan. However, after the epidemic, the operation faced difficulties.

　　This is not the difficulty of Yanyan alone. Li Haizhong, president of Dali Inn Association, pointed out at the Chamber of Commerce of the 2022 Spring B&B Situation Meeting held on April 29th that the booking volume of Dali during May Day was basically 30% to 40%. However, due to the previous outbreak, only 10% of the bookings were made. 60% of the homestays around the ancient city are closed, and many homestays are being transferred at low prices.

　　The cold winter of B&B operation is not only a problem in Dali. Han Yongkun, the founder of India-themed Homestay Creative Group, who has many years of experience in homestay management, also pointed out in an interview with Red Star journalists: "There are basically no inter-provincial orders for homestays around May Day, and the booking volume before the holiday is only one tenth of that of the same period last year."

　　Mr. Zhang, the owner of a hotel in Universal Studios Beijing, experienced the "unsubscribe tide" during the May Day holiday. He told Red Star News that 20 days before the May Day holiday, tourists began to book rooms one after another. By April 24, the hotel was full of rooms, and the booking price was about 50% higher than usual.

　　However, due to the epidemic situation in Beijing before May 1, all orders for Mr. Zhang’s shop were cancelled.

　　Mr. Chang, who runs a homestay with friends in Lugu Lake, Sichuan, has plans to find another way out.

　　Mr. Chang told reporters that in addition to operating a homestay, he also carried out a number of projects such as catering and guided car rental. In the peak season of Lugu Lake tourism in the past, the income of one day could be tens of thousands. However, with the outbreak of the epidemic, since 2020, Lugu Lake tourism has entered the "cold winter", and the operation of the hotel has also been affected.

　　According to Mr. Chang,Even if there are no epidemic restrictions, tourists’ desire to travel in the peak season has weakened a lot. Now, whether it is a car rental tour guide project or a hotel and catering, the revenue is basically less than half of that before the epidemic.However, the rent and labor costs have not decreased. Mr. Chang said that the local government has given a certain degree of subsidies, but they still face certain difficulties in the current operating costs.

　　A homestay owner who survives in the cracks

　　Transforming and developing "secondary production" has become an inevitable choice.

　　Sebrina, who has been operating homestays in Weizhou Island and Xishuangbanna, Beihai, Guangxi since 2016, has also faced difficulties in operating homestays, but she chose to open up a second industry outside the homestay business in order to reverse the situation. Relying on the tea factory resources accumulated during the operation of the B&B in Xishuangbanna and the accumulated experience of holding shares in tea shops, Sebrina opened his own tea room in Chongqing at the beginning of this year, which opened up a tea space while selling tea, and also hosted some tea ware business conference salons.

　　▲ Sebrina began to study the combination of "teahouse" and B&B for the transformation of B&B.

　　Sebrina told the reporter that she took over the building shop in an urban tourist area in Chongqing for 50,000 yuan. This attempt made her see hope: from April 1 to 26 this year, the Meituan account in the teahouse was upgraded from an unlisted account to a gold account, and the data growth and monthly operating income of Meituan were also considerable.

　　But Sebrina still hasn’t given up the operation of the hotel. She told Red Star News that she planned to reorganize the business strategy of the B&B after the epidemic ended, so as to combine the teahouse with the B&B for a longer-term development. "Some people regard the epidemic as a shackle, but perhaps there are opportunities behind it. If you seize the opportunity, difficulties will become opportunities."

　　In the face of the current business difficulties, Yanyan’s first thought is to improve the standards of her inn, and then adjust the price. But the road to transformation is not smooth sailing. After several months, the above-mentioned business methods did not bring the expected benefits. As a result, Yanyan recently decided to "fill in" other aspects of the operation of the hotel.

　　After a series of transformations, Yanyan started to build a pet-friendly inn for pet owners, relying on the love of some fans of the Little Red Book platform for cats and dogs in the hotel. However, due to the disagreement with the business philosophy of some shareholders, Yanyan herself re-established an inn in Shaxi Ancient Town, which was only responsible for the platform management and docking of the original hotel.

　　According to the current plan, Yanyan’s new inn is not entirely based on the online travel agency platform, but turned to private traffic groups represented by "repeat customers" and fans on various platforms. The new inn has also set aside a special work area to make restaurants. "The restaurant will use Yunnan local specialties to make some fusion dishes that young people accept."

　　Whether this attempt can change the status quo, Yanyan has no definite answer in her heart. But she knows that the best way can be found by constantly tasting and summarizing.

　　What is the real reason for the hotel’s operation falling into the "cold winter"?

　　Insiders: The emergence of a large number of homestays has caused serious involution, and camping has squeezed the living space of homestays.

　　Compared with camping during May Day, the operating data of B&B is not as good as before. According to the Red Star journalist, near May Day, affected by the epidemic, some homestays in various places have unsubscribed. For example, the overall unsubscribe volume of May Day in Yanqing, Beijing is about 25%, while that in Pinggu is 30%-40%.

　　However, the difficulties in the operation of homestays are not only suppressed by the epidemic.

　　Han Yongkun believes that,At present, the competition in the homestay industry is very fierce, which is also related to the rapid rise of a large number of homestays in a short period of time.According to Han Yongkun, there were not many homestays before 2015, but after five or six years of development, there are now 5,000 homestays in Dali and more than 200 homestays in camps around Beijing, with numerous competitors and serious involution.

　　Han Yongkun pointed out that there is a situation of "making money at both ends and losing money in the middle" in the operating status of the hotel industry. According to its introduction, the head homestays across the country are priced at 2,000-3,000 yuan a day, while those taking the middle route are mostly priced below 1000 yuan or even 500 yuan.

　　"In other words, taking Dali as an example, there are now 5,000 homestays in Dali, but only the top 10 can survive, which means that those priced at two or three thousand yuan can survive, and even a room is hard to find, but those priced at 300-500 yuan may not go even if the price is reduced to 100 yuan."

　　In January of this year, a room management service platform released the development report of the hotel industry in 2021. The data shows that the waist B&B is more affected by the epidemic, while the high-end B&B is indeed more resistant to risks.

　　▲ Screenshot of B&B industry report

　　In Han Yongkun’s view, the road to transformation of the hotel industry will either be the head or the bottom. "Now the B&B industry is losing money at both ends, so the B&B operation can’t take the middle route, and it will be the ultimate."

　　The Red Star journalist noticed that the survey in the "Big Data Report of Boutique B&B Industry in 2021" released by a marketing management system showed that the chain rate of boutique B&B industry in 2021 was 47.55%, up by 1.58% year-on-year, while the proportion of single-store B&B fell below 50%, and the overall performance of chain businesses was better than that of individual businesses.

　　At the same time, Tian Li, secretary general of Sichuan B&B Branch, believes that,In addition to the pressure of unsubscribing under the epidemic and the involution of the industry itself, the recent explosion of camping has also squeezed the living space of the hotel."Taking Sichuan as an example, people now choose more high-end homestays in suburbs and low-density areas, and they will also be more inclined to choose to experience camping and experience farms. This has reduced the operating interests of the waist B&B. "

　　"Camping is not the fate of Ge B&B"

　　Chairman of the B&B Association: We should not lower the price to survive, but should improve the housing service guarantee.

　　The explosion of camping economy is supported by realistic data. The "2022 Camping Quality Research Report" released by Ma Honeycomb Platform shows that since March, the camping search popularity of this platform has increased by as much as 75% year-on-year. During the Qingming holiday in April, the search volume of "camping" on Xiaohongshu platform rose by 427% year-on-year. In the same period, the search volume of "camping" nationwide rose by 98% month-on-month.

　　▲ camping notes in Xiaohong’s book

　　During the May Day holiday, Red Star journalists also randomly contacted a number of outdoor camping bases in Beijing, Shenzhen and other places, and the other party said that tickets and tents had been sold out. The staff of an outdoor campsite in Wutongshan, Shenzhen suggested booking tickets from Friday to Sunday or during holidays, as far as possible one week in advance.

　　At the beginning of April, a boutique hotel was hard to find a room, but in the middle and late April, the boutique hotel ushered in a wave of returning orders. Where did the returned order go? Zhang Xiaojun, president of china tourism association B&B Inn and Boutique Hotel Branch, judged: "There should be 80% camping."

　　So, is the relationship between homestay and camping an iterative one or a symbiotic one in future fusion? Hou Jie, head of the Tang People’s Travel Service, said: "In the long run, we don’t think camping is the life of a homestay." On the other hand, Zhang Xiaojun also pointed out that the new supply will definitely come into being, and homestays can’t stand out. Camping is a luxury, not a building, but a homestay must be built. The two cannot be integrated, but they can learn from each other and learn from each other.

　　In Zhang Xiaojun’s view, homestay and camping have their own advantages. Homestay has the service guarantee that camping lacks, and camping has outdoor activities that homestay lacks.

　　Therefore, Zhang Xiaojun suggested that operators should optimize the soft clothes of their homestays and give gifts to their guests. Instead of just lowering the price, they should operate in the opposite direction and increase the price by about 20% to 30% on the original basis after improving the customer’s experience.

　　B&B is difficult to operate, how to "get out"?

　　President’s advice of multi-site homestay association

　　The Red Star journalist learned from the Chamber of Commerce of the 2022 Spring B&B Situation Meeting held on April 29th that the country has provided the B&B enterprises with policy support to solve problems and confidence support to upgrade the market consumption through the introduction of many policies. Zhang Xiaojun said that at present, the Ministry of Culture and Tourism is also drafting the Opinions on Promoting the Development of Tourist Homes, and the Opinions on Supporting the Development of Villagers’ Homes drafted by the Ministry of Agriculture and Rural Affairs has also passed the discussion of the Council of Ministers.

　　From the local point of view, for example, the Dali government has also introduced a number of supporting projects for B&B. According to Li Haizhong, president of Dali Inn Association, the Dali government launched online business activities and took out more than 10 million coupons for snapping up. The Yunnan provincial government also took out 200 million yuan to stimulate tourism consumption.

　　However, relying only on financial subsidies and preferential policies is not the key to solving the problem of hotel management. Zhang Xiaojun pointed out that the state and local governments have issued many policies to solve problems for cultural tourism enterprises, but the policies are inclusive policies, and there are almost no policies specifically for homestays. "The policies that fall on the heads of homestay enterprises are not enough to support the homestay industry to cross the business ‘ Winter ’ 。”

　　Then, where is the exit of the transformation road of the hotel? In Han Yongkun’s view:"In fact, whether it is transforming into a pet-friendly inn or opening a tea room, we will eventually settle in the grafting of resources and change the way of life of the homestay industry."

　　Han Yongkun pointed out that any industry will leave the best, and the homestay industry will eventually survive the fittest, but the survival of the fittest requires the ability to graft resources.

　　Han Yongkun said that many homestays have not only made money from homestays, but have turned homestays into natural schools and made money through education. Or make it a wilderness kitchen to eat and play, and regard the B&B as a package. There are also operators who forge themselves into online celebrity first, so as to increase the influence of their homestays, thus increasing the business volume.

　　On the other hand,The development of rural revitalization has also provided soil for the transformation of homestays.The person in charge of Ctrip Leisure Farm Project has publicly stated, "We hope to revitalize some rural idle assets in the field of rural revitalization by taking advantage of OTA platform, and Ctrip Holiday Farm will promote the overall tourism of the destination area at a single point."

　　In this regard, Zhang Xiaojun pointed out that B&B has participated in rural development and reconstruction consciously or unconsciously since its birth. On the other hand, because of the implementation of the rural revitalization strategy, the government has invested a lot of money in the countryside, part of which has been used for the development of B&B in various forms, promoting the integration of primary, secondary and tertiary industries, greatly changing the external business environment for the development of B&B and optimizing the facilities, which naturally makes B&B even more powerful.

　　Red Star Journalist Yang Yuqi Wuyang Intern Ma Xiaoyu Zhao Meiqi

Cctv news: The first reaction to meeting acquaintances on the road is to avoid; It is safe to take the subway only when you wear headphones; I’m so nervous when I speak in public that my brain goes blank … … Social fear seems to have become an epidemic among young people. Is "social phobia" synonymous with introversion? What is "social fear" afraid of? How to find happiness in social interaction? Liu Xiangyu, a member of China Psychological Association and author of popular psychology science, believes that good social interaction is a state in which you can take off your mask and communicate with others more truly.

1. Is "social phobia" and introversion the same thing?

Liu Xiangyu: In fact, you will find that when it comes to the topic of "social fear", everyone’s performance in different environments is different. When you are with a group of strangers, many people are likely to be in a state of "social fear", sitting quietly in the corner, trying to reduce their sense of existence, and first look around. But on the contrary, if you are with your good friends, everyone becomes a "social cow" again.

In fact, "social fear" and "social cattle" are related to our personality characteristics, but they are not the same concept. It is more a result of the interaction between your own state and the external environment.

At the beginning of the class reunion, I felt that I was "socially afraid". After playing for a day, I recalled many things about my youth, and everyone’s connection was re-established. You may be more willing to express yourself. In the same scene, we may all switch from "social fear" to "social cow", so it is not a stable personality trait.

But in contrast, introversion and extroversion are relatively stable personality characteristics.

What is character? Character is actually the tendency of behavior. Under similar circumstances, you will react to one thing in the same way. After a long time, this tendency will remain stable for a long time, which will form your character.

For example, two children, parents don’t have much time to accompany them. One is to often let the children play at home by themselves, and the other is to eat "hundreds of meals" and grow up. You will find that children who grow up eating "a hundred meals" may form an extroverted personality, while children who play at home by themselves will be more introverted. Why is this? When a child who eats a hundred meals wants to meet his own needs, he needs to find someone, ask his relatives for help, or find a classmate to play with. The child who is locked at home is in a bad mood, so he can only think for himself what is going on and why. When he is watching TV, he is also in a state of passive absorption.

Of course, apart from environmental factors, personality traits are also related to genes.

In fact, the key lies in the difference between inside and outside. Introversion is to seek one’s own peace internally. For an introvert, he will feel very tired if he is allowed to engage in social activities all day. Give him a small space and leave him alone for a while, and he will feel much more comfortable. And extroversion is active, and only by socializing with others can we get more satisfaction. From this point of view, we can also understand that there are different ways of self-satisfaction and realizing our internal needs, one is external and the other is internal.

2. What is "social fear" afraid of?

Liu Xiangyu: Actually, "social fear" cares about whether you can truly express yourself in a group. If we find that in an environment, we can freely express ourselves and show our uniqueness, we may be easy to "social cattle". Because you will feel that this environment is tolerant and will not attack you because you have done something very unique.

Perhaps there is a contradiction in our bones. We are eager to stand out from the crowd, and on the other hand, we are afraid of being attacked because we are too unique, so we keep ourselves consistent with others to protect ourselves from harm. That is, such an ambivalent psychology will make us present different social states in different environments.

3. What kind of socialization is good socialization?

Liu Xiangyu: People are social animals, and we have to establish connections with the outside world. But the ancients often said that we should be moderate and everything should be in a comfortable range. Psychology is to let people live in a state that makes them comfortable without affecting others.

So, what kind of socialization is worth looking forward to? It is a state in which you can take off your mask and communicate with others with a more authentic self. This state will be very relaxed and a state of sincere and mutual communication. Compared with the hustle and bustle on the wine table, it will certainly be easier to get along with friends.

On the one hand, good socialization can make you comfortable, on the other hand, it should conform to the current environment. We talk about communicating with others with our true selves, but the degree of truth is different in different environments. Your behavior should adapt to the environment, so that you are safe, because everyone also needs to meet their own security needs.

At present, many anti-Japanese rallies and demonstrations have taken place in Xi ‘an, Guangzhou, Hangzhou and other parts of the country. A large number of protesters took to the streets, and the demonstrations were accompanied by illegal acts such as smashing. The local police issued announcements one after another, calling on the masses to be rational and patriotic and severely cracking down on such illegal acts.

Anti-Japanese demonstrations appeared in many places.

On the morning of September 16th, tens of thousands of citizens in the main city of Hangzhou took to the streets and held rational anti-Japanese demonstrations and rallies. Weibo, issued by Hangzhou police, said that with the efforts of all departments and the cooperation of the procession, the procession ended in an orderly and peaceful way.

　

Hangzhou ten thousand people parade

In Guangzhou, on the morning of September 16, a large number of protesters surrounded the Garden Hotel, and a few people rushed into the hotel and broke the glass, and the Japanese restaurant in the hotel was also affected. At present, the police have controlled several people who smashed, and set up a cordon at the entrance of the hotel, and the protesters have dispersed one after another.

　

Some protesters in Guangzhou held high the sign "Oppose violence, be rational and patriotic".

At the same time, many people’s fishing protection actions have taken place in many cities such as Xi ‘an, Qingdao and Changsha. At the same time, some irrational protests have also occurred frequently, and the folk sentiment of boycotting Japanese goods is high. Nearly 90% of netizens said that they would not buy Japanese products in the future. In some places, some people even burned or smashed Japanese cars in public, and there was an excessive act of attacking the Japanese.

It is reported that a large-scale anti-Japanese demonstration broke out in China on the 15th, and a large number of citizens in at least 52 cities responded to the online call to take to the streets, including thousands in Chongqing and Changsha, and the number in Beijing soared to more than 20,000. In some places, people broke into and destroyed Japanese shops. According to Japanese media reports, Pinghetang, a Japanese shopping mall in Changsha, was smashed and some goods were looted. Several convenience stores in Chengdu and several Japanese restaurants in Dongguan were also damaged. However, in front of the Japanese Embassy in Beijing, thousands of people protested in an orderly manner, and there was no excessive behavior. Later, the Beijing police thanked the citizens for their cooperation in the official Weibo.

The police stand firm in cracking down on illegal activities.

For a series of irrational anti-Japanese activities, local police have expressed their views, resolutely cracked down on illegal acts such as beating, smashing and looting, and called on the people to be rational and patriotic.

The Weibo account of Guangzhou Internet Police posted a message saying that if there were any smashing behaviors at the parade site, please pick up your cameras to take pictures of these illegal behaviors, supervise each other and actively report them. Guangzhou police will reward netizens who provide clues as appropriate.

Xinhua News Agency Guangdong News Weibo screenshot

Xi ‘an Public Security Bureau also issued an announcement on the same day. According to the announcement, during the demonstration of some citizens and students in Xi ‘an against Japan’s "purchase" of Diaoyu Island, a few lawless elements mixed in, disturbing the order and even smashing and burning. In this regard, the public security organs took effective measures to resolutely stop and deal with it decisively, and cracked down on criminals according to law. At present, the public security organs have received clues about crimes of beating, smashing and burning reported by the masses, and we express our heartfelt thanks and respect for this. The general public is welcome to actively provide clues about illegal crimes such as beating, smashing and burning. The public security organs will resolutely crack down on such illegal crimes, spare no effort to maintain good social order and jointly build our beautiful home.

The Shenzhen police also stressed in their official Weibo that patriotism is a beautiful sentiment, but it cannot be divorced from the legal system. The police reminded everyone that patriotic enthusiasm should be expressed legally and rationally, and patriotism should be rational, civilized and patriotic. Please actively cooperate with the police to enforce the law and jointly safeguard good social order.

Super League may be affected

The official website of the Chinese Super League announced at around 22: 00 on September 14th that the match between Hangzhou Greentown and Shandong Luneng, scheduled for the 16th, was postponed for some reason, and the specific date of the match was to be determined. On the afternoon of September 14th, the Football Association officially confirmed that the Super League between Guoan and Jianye was postponed. So far, the two games of the Super League have been postponed. Subsequently, the relevant teams also confirmed this news in the official Weibo. On September 15th, the latest notice from China Super League Company announced that the 24th round of Qingdao Zhongneng and Changchun Yatai, which was scheduled to be held in Qingdao this Sunday, was postponed, and the specific competition time was to be determined.

As for the postponement of the three games, all parties have said that it is very sudden and there is no sign beforehand. At present, many fans have also asked in the Weibo about the reasons for the postponement of the match and the time for the make-up.

(Comprehensive Western Network, Hunan Daily, Guangzhou Daily, etc.)