Cctv newsRecently, the Ministry of Housing and Urban-Rural Development issued the Guiding Opinions on Accelerating the Digital Development of Housing Provident Fund. The details are as follows:

　　I. General requirements

　　(1) Guiding ideology.

　　Guided by Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, we will fully implement the spirit of the 20th Party Congress, conscientiously implement the relevant requirements of the State Council on strengthening the construction of digital government, widely apply digital technology to housing provident fund management services, promote business process optimization, model innovation and performance improvement, and create a new digital development model of housing provident fund with system-wide business collaboration, all-round data empowerment, all-business online service and full-chain intelligent supervision, so as to better serve depositors and units, the overall situation of housing work, and the national governance system and governance.

　　(2) Basic principles.

　　— — Adhere to the overall leadership of the party. We will adhere to the party’s overall leadership throughout the whole process of the digital development of housing provident fund, firmly grasp the correct political direction, and provide fundamental political guarantee for the digital development of housing provident fund.

　　— — Adhere to the people as the center. Taking better meeting the basic housing needs of housing provident fund depositors as the starting point and the end result, we will use digital technology to solve the difficulties in handling affairs, improve the efficiency of inclusive public services of housing provident fund, and make the achievements of digital development more fair and benefit the broad masses.

　　— — Adhere to data empowerment. Strengthen data gathering, sharing and utilization in accordance with the law, give play to the role of data as a basic resource and an innovation engine, enrich digital application scenarios, and improve the scientific level of housing provident fund decision-making and the efficiency of management services.

　　— — Adhere to overall coordination. Strengthen the system concept, enhance system integration, continue to promote the intensive construction of housing provident fund information system, promote technology integration, business integration and data integration, and improve the collaborative management and service level across levels, regions, systems, departments and businesses.

　　— — Adhere to safety and control. Fully implement the overall national security concept, coordinate development and security, protect personal information according to law, standardize the application of new technologies, improve the security management system, effectively protect data and network security, and prevent and resolve various risks.

　　(3) Main objectives.

　　By 2025, a new digital development model of housing provident fund will be basically established, the data resource system and platform support system will be more perfect, a new digital management mechanism, a new service model, a new regulatory situation and a new security line will be initially formed, the service capacity and level of digital management will be significantly improved, a new breakthrough will be made in the development of smart housing provident fund, and the service items "online, handheld, nearby and once" will be easier to handle, and the high-quality development of housing provident fund will achieve remarkable results.

　　Two, improve the sharing and utilization of data resources system.

　　(1) Comprehensively strengthen data governance. Strengthen the data management responsibilities of housing provident fund management institutions at all levels, establish and improve a multi-agent collaborative data governance mechanism, and improve the level of data governance and management capabilities. Strengthen the quality management of data in the whole life cycle to ensure that the data is true, accurate and complete. Housing provident fund management center should implement the main responsibility of data management, standardize data collection, improve the quality of newly generated data, carry out the work of improving the quality of existing data, enhance the ability of data checking and error correction by using technical means, and focus on standardizing data semantics, completing missing data and correcting erroneous data. Adhere to step-by-step implementation and handle it steadily, and complete the quality improvement of stock data by the end of 2025.

　　(2) Achieve efficient data sharing. Establish a national government data catalogue of housing provident fund with unified standards and dynamic management, and implement "one number, one source and one standard" to realize inventory management of data resources. According to the needs of performing their duties, establish a data sharing mechanism according to law, expand the scope of shared data, dynamically update the data sharing interface standards, and do a good job in system docking with application scenarios as the traction. Strengthen the management of data sharing authorization, and encourage qualified places to promote the "availability and invisibility" of data sharing.

　　(3) Promote the orderly use of data. Collect data on relevant subjects, objects and behaviors involved in housing provident fund management services according to law, and continuously gather multi-source data. Promote data tagging, build thematic databases and related specialized question banks, explore the construction of multi-dimensional data warehouses, use data modeling, data visualization and other technologies to mine the value of data resources, and improve the ability of comprehensive analysis and application of data. Explore and develop data circulation and utilization according to law, and give full play to the value of data elements.

　　Third, improve the overall collaborative platform support system

　　(1) Build an overall framework for digital development. Strengthen the top-level design and build an overall framework for the digital development of the national housing provident fund that combines unification and separation, intensive and efficient. The national housing provident fund cloud platform, common applications, small programs and supervision service platforms form an integrated hub to promote the interconnection and collaborative linkage of housing provident fund information systems in various places through the integrated hub.

　　(2) Building an integrated cloud platform system. In accordance with the requirements of building a national integrated government cloud platform system, we will build a national housing provident fund cloud platform, gradually realize interconnection and intensive sharing with local housing provident fund cloud platforms, and enhance the support capacity of the cloud platform. We will steadily promote the "going to the cloud" of housing provident fund information systems in various places, and encourage the priority selection of cloud platforms that have passed the security assessment of cloud computing services. Information systems containing sensitive personal information shall not be deployed by public clouds.

　　(3) Form a data convergence and circulation system. Improve the function of the national housing provident fund data platform, encourage the construction of provincial housing provident fund data sharing platform, and promote data convergence and integration. Relying on the existing housing provident fund dedicated line network, the data circulation channel of the Ministry, province and city housing provident fund will be unblocked vertically to realize deep docking and two-way sharing. Promote the Ministry, provincial and municipal housing provident fund data platforms to connect with the government service platform at the corresponding level and the data sharing platform of relevant departments to form a horizontal linkage data sharing channel.

　　(4) Improve the supporting capacity of common applications. Make use of the common applications such as electronic license and electronic seal of the national government service platform to enrich the application scenarios in the field of housing provident fund, and gradually build a unified national common application of housing provident fund such as unified identity authentication, business collaboration in different places, transfer and connection, and issuance of personal deposit and use certificates. Explore the construction of electronic housing provident fund cards to provide support for business handling and related services in various places. Actively expand the application scenarios of digital RMB. Actively explore new mechanisms for co-construction and sharing, and encourage qualified provinces (autonomous regions) to build a unified housing provident fund business system. The housing provident fund management center should actively use the common applications provided by the Ministry and the province to expand the digital and intelligent application scenarios.

　　Fourth, establish a new digital management mechanism for data empowerment

　　(1) Promoting data-aided decision-making. Enhance the awareness of data decision-making, establish and improve the scientific decision-making mechanism aided by big data, promote the transition from empirical decision-making to data decision-making, and cooperate with relevant departments to provide support for the development of digital economy and digital society. Make full use of information resources and strengthen data analysis to provide support for formulating adjustment policies, compiling collection and use plans, judging development trends, and strengthening risk prevention and control. Actively use digital means to understand the needs of the masses, assist scientific decision-making, and respond to the concerns of the masses in time.

　　(2) Improve the efficiency of management and operation. The housing provident fund management center should use digital technology to optimize the housing provident fund management and operation system in an all-round way, promote business process reengineering, and realize accurate and efficient business audit and fast and safe fund settlement. Implement the "Housing Provident Fund Business Archives Management Standard" to improve the digital management level of business archives. Deepen business cooperation with relevant functional departments and institutions, innovate business handling methods with data sharing, expand the coverage of housing provident fund system, expand the benefit of fund use, and improve management and operation efficiency. Establish a standardized and efficient fund operation mechanism, dynamically monitor the liquidity situation, strengthen the analysis of fund operation, promote the rational allocation of funds, and improve the level of refined fund management.

　　(3) Improve the level of risk prevention and control. The housing provident fund management center should expand the dimension of risk-related information acquisition, identify potential risk points, strengthen digital risk early warning, and enhance the foresight and predictability of risk management. The digital risk control model is embedded in the business process to improve the compliance of business handling. Deepen the use of electronic inspection tools, strengthen the investigation and rectification of potential risks, summarize the characteristics and occurrence laws of risks, and further improve the digital risk control model. Strengthen data docking with public security, civil affairs, real estate registration, real estate management, people’s bank, commercial banks, guarantee and other departments and institutions, implement loan risk classification management, dynamically monitor the status of collateral, grasp the loan risk status, and formulate early warning measures to ensure the safety of funds.

　　V. Building a convenient and efficient new digital service model

　　(1) Promote standardization, standardization and facilitation of services. Prepare the basic catalogue and implementation list of national housing provident fund services, and establish a dynamic adjustment mechanism. According to the basic catalogue and implementation list of national housing provident fund services, all localities should compile the catalogue and implementation list of local services. Promote the national unification of the acceptance conditions, service objects, handling procedures, application materials, legal time limit for completion and handling results of the same service item. Optimize the function of the integrated service platform, promote the whole process of online service, and promote the "7×24" hour online service. According to the needs and habits of the masses, optimize the page design, simplify the operation, and realize "you can understand at a glance and do it at a little".

　　(2) Promote cross-regional and cross-departmental coordination of services. Constantly improve the cooperative handling mechanism of business in different places, and use digital technology to improve the efficiency of information investigation and business liaison. The housing provident fund management center should promote the docking and integration of the business system and the national housing provident fund supervision service platform, optimize the process of handling business in different places, compress the processing time limit, and effectively improve the synergy efficiency of "inter-provincial communication". Promote cross-departmental service matters "one thing at a time", and actively integrate the business of housing provident fund deposit and withdrawal with many related matters such as enterprise start-up, employee recruitment and employee retirement, so as to realize "one notification, one application form, one set of materials, one window (end) acceptance and one network handling".

　　(3) Expand intelligent and accurate digital service scenarios. The housing provident fund management center should use multi-source data to accurately "portrait" depositors and depositors, actively discover the needs of service targets, and intelligently push policies and services. Efforts will be made to expand service scenarios, extend service tentacles, use smart mobile devices to break down channel barriers, and actively deliver services to depositors. In online service channels such as online business hall and 12329 housing provident fund hotline, we will promote the application of intelligent services such as intelligent response and intelligent outbound call. In-depth analysis of "good and bad reviews", policy consultation, business handling and other data, timely discover the blocking points and difficulties of the masses, and continuously optimize and innovate the service model.

　　Sixth, create a new situation of coordinated digital supervision

　　(1) Enriching digital supervision means. Establish and improve the digital supervision index system, evaluate the operation of housing provident fund management in multiple dimensions, and promote the classification and supervision of housing provident fund management centers. Supervision departments at all levels should comprehensively use online supervision means such as the national housing provident fund supervision service platform and electronic inspection tools to dynamically monitor and judge the risk status of key issues such as policy implementation, loan management and fund operation, find problems in time, urge classified disposal, and form a closed loop of rectification.

　　(2) Promote multi-dimensional supervision and coordination. Establish and improve a cross-level, cross-departmental and cross-regional collaborative supervision mechanism, strengthen the linkage between online and offline, daily and special, internal and external supervision, and implement on-site supervision on key issues and regions. Strengthen the sharing of regulatory information, do a good job in regulatory coordination with departments such as finance and the People’s Bank of China, and promote the rectification of problems in combination with the supervision opinions of auditing and other departments to improve the pertinence and effectiveness of supervision. Innovatively carry out credit supervision, use public credit information such as housing provident fund deposit and withdrawal, untrustworthy executors, and credit information of the People’s Bank of China to explore the establishment of a joint incentive mechanism for trustworthiness and a joint punishment mechanism for dishonesty.

　　Seven, build a stable and reliable new line of defense for digital security

　　(a) the full implementation of safety management responsibilities. Fully implement the main responsibility and supervision responsibility of safety management in the digital development of housing provident fund, further enhance safety awareness, improve safety assessment, monitoring and early warning, emergency drills, incident handling and other mechanisms, and effectively build a security line. Strengthen the standardized management of enterprises involved in the informatization construction and operation of housing provident fund, and ensure that the boundaries of information system and data security management are clear, responsibilities are clear, and responsibilities are implemented.

　　(2) Effectively guarantee data and network security. Implement the data classification and classification protection system, clarify the data use authority, scope of application, security measures, etc., establish and improve the internal control mechanism of data security, and increase data protection. Strengthen the safety management of data in the whole life cycle, and strengthen technical protection measures such as safety monitoring, data encryption, data desensitization and authorized access. Strictly implement the network security level protection system, and regularly organize self-inspection, detection and evaluation of network security and password application. Strengthen the construction of network security infrastructure, make full use of technologies such as intelligent perception and threat prediction, strengthen daily monitoring, and continuously improve network security protection capabilities.

　　(3) Focus on standardizing the construction of information systems. In accordance with the requirements of "Guidelines for the Informatization Construction of Housing Provident Fund", we will promote the application of platform, component and service architecture design to ensure the high availability and scalability of the information system. The upgrading of the housing provident fund business system should meet the requirements of basic data standards and access standards of settlement application systems, give priority to general system solutions, and standardize the application of new information technologies such as artificial intelligence and biometrics. The infrastructure, application system, safety protection and other construction contents of the housing provident fund information system shall not be all undertaken by the same enterprise.

　　VIII. Safeguard measures　 　 　

　　(1) Strengthen organizational leadership and overall coordination. The housing and urban-rural construction departments of all provinces (autonomous regions) should strengthen supervision and guidance, make overall plans to promote the digital development of housing provident fund within their respective administrative areas, and actively publicize and promote typical cases. Under the unified leadership of the local Party committee and government, the Housing Provident Fund Management Committee should give full play to the role of decision-making coordination and establish a coordinated mechanism for digital development with the participation of multiple departments. The housing provident fund management center should establish a normalized working mechanism with the principal responsible person as the first responsible person, scientifically formulate the implementation plan for digital development, improve the assessment and incentive mechanisms, explore and optimize the organizational structure, and comprehensively promote the digital development of housing provident fund.

　　(2) Strengthen talent building and fund guarantee. Establish and improve a multi-level and normal training mechanism, continuously improve the digital thinking, digital skills and digital literacy of cadres, innovate the introduction, training and use mechanism of digital talents, build a compound cadre team that is political, professional and skilled, and a qualified housing provident fund management center can establish the chief data officer system. Establish a team of experts to promote digital development and strengthen training and guidance for digital development. All localities should actively strive for the support of local party committees and governments and relevant departments, rationally arrange the distribution of value-added income and management expenses of housing provident fund, and ensure the capital investment demand for the digital development of housing provident fund.

　　(three) improve the laws and regulations and standards system. In accordance with the requirements of digital development, we will promote the improvement of relevant laws and regulations on housing provident fund. Improve the standard system for the digital development of housing provident fund, and speed up the formulation and improvement of data, system construction, business and services. All localities should earnestly implement relevant laws and regulations, national and industry standards, and improve supporting measures and implementation rules.

Cctv news(News Network): In the past few days, Henan has made every effort to prevent floods and rescue disasters and speed up the restoration of production and living order.

Today (July 25th), the communication base station in the main city of Zhengzhou was fully restored, and the emergency repair work began to expand to suburban areas. Power repair is also stepping up. At present, 301 of 473 communities with more than 200 households in Zhengzhou have been electrified due to disasters.

In Mihe Town, gongyi city, the reporter saw that five of the 19 bridges destroyed by floods had been robbed. At the same time, in order to ensure people’s basic water use, local pipelines were laid to connect with nearby water plants, and nine temporary water intake points were set up in major streets.

In the past few days, the local Party committee and government have not only distributed mineral water to residents, but also organized fire departments, health departments and other departments to use large water storage vehicles to deliver domestic water to the people twice a day in the morning and afternoon.

In order to prevent "a major epidemic after a major disaster", Zhengzhou City has organized more than 15,000 professionals to carry out disinfection, and Xinxiang City has carried out health and epidemic prevention work while dredging the area where accumulated water has receded. The reporter saw in Ziyu Community of Chengcheng Community that the community carried out all-round disinfection of the community twice a day.

In Jia Luhe District, Zhoukou City, Henan Province, in order to ensure the safety of the local people, the local people were quickly transferred, and the power, medical and communication teams ensured the life of the people in the resettlement sites 24 hours a day.

At present, 310 of the 339 bus lines in Zhengzhou City have been restored, and the whole bus line in Hebi City has been restored. The entire province’s expressway has been opened to traffic.

The National Defense General Working Group went to Zhengzhou City, Hebi City and Anyang City in Henan Province to guide flood control and disaster relief work.

The Ministry of Agriculture and Rural Affairs urgently dispatched four expert guidance groups to go deep into the disaster-stricken areas to observe the occurrence of crop disasters, study and put forward countermeasures for prevention and mitigation, and promote the implementation of key technologies.

　　According to the news released by the Water Resources Department of Henan Province, from 8: 00 to 17: 00 on August 30, there was moderate to moderate rain in Henan Province, and heavy rain and local heavy rain occurred in parts of Xuchang, Zhengzhou and Pingdingshan. The maximum rainfall is 71 mm at Jiangzhuang Rainfall Station in front of the mountain in Xiangcheng County, Xuchang City, and 59 mm at Qianzhuang Rainfall Station in jia county, Pingdingshan City.

　　Judging from the average rainfall, it is 7 mm in Henan, 28 mm in Xuchang, 22 mm in Jiyuan, 20 mm in Zhengzhou, 18 mm in Pingdingshan and Luohe, 15 mm in Jiaozuo, Kaifeng and Luoyang, 10 mm in Sanmenxia, 7 mm in Xinxiang and less than 4 mm in other cities.

　　Affected by rainfall, the Tangbai River and its tributaries, the Yiluo River, the Yinghe River, the Guoye River and the Communist Canal have experienced the process of rising water.

　　It is understood that there are eight large reservoirs in Henan Province, including Shimantan, Baiguishan, Gushitan, Yanshan, Yahekou, Luhun, Panshitou and Zhaowan, and Jiulong Corner, Laoyahe, Rabbit Lake, Huoshishan, Chongyang, Zhonggang Temple, Penglikeng, Steep Slope, Polished Rock, Polished Hill, Gaoqiu, Shimen (Biyang), Qiyu Reservoir and Dagou. (Headquarters reporter Tian Meng)

Special feature of 1905 film network At the end of 2018, Aamir Hussain Khan, who has a high box office work and high popularity in China, came to China again. During Christmas, the Indian actor with his own fan group participated in many activities, talked with celebrities and promoted his upcoming new work.

Aamir Hussain Khan promotes "Indian Mob" in China.

　

This film, with a total production cost of 300 million RMB, only received 150 million RMB in India, which is equivalent to losing the production cost of one film. In China, Aamir Hussain Khan, as a guarantee of conscience, also failed, with a box office of only 61.929 million.

It is predicted that in 2019, the "Indian fever" of China’s imported films will usher in a reshuffle. In 2018, the grand occasion of introducing 10 films a year may be difficult to reproduce.

In 2017, only one film was introduced to China, which earned nearly RMB 1.3 billion at the box office, thus forming an Indian film craze from the audience to the filmmakers.

However, it is not difficult to see from the above table that the audience’s enthusiasm for Indian films has almost formed a similar trajectory with the release time. The later the release time is, the box office will hardly reach the threshold of over 100 million.

　

In 2019, the first one to enter the mainland market was not officially released until April 3. Prior to this, Indian films had been in a vacuum in China for three months.

Compared with the grand occasion that three films were introduced in four months last year, and the total box office exceeded 1.2 billion yuan, the heat decline was indeed very obvious.

　

And a series of movies, such as Above the Clouds and Bollywood Robot 2.0, have been introduced, but they are still in a wait-and-see state.

　

At present, there are only movies scheduled. Previously, it was selected to be released on March 22, but now it has been changed to May 10. And it will be released in India for two years before it will meet the audience.

Revenge of a Mother has been rescheduled to May 10th.

However, two films, Brother Asin’s Fantastic Journey and Elopement to China, which were announced to co-produce with India, have not been heard from so far, long after the scheduled release in 2017.

In the second half of 2018, industry observers have begun to predict that the market performance of Indian films in China will usher in a turning point, when the copyright fees of Indian high-quality films have soared tenfold to millions of dollars and only four of the 10 imported films have exceeded 100 million yuan.

　

Zhang Jin, the introduced CEO of Joy Pictures, once said: "The popularity of Indian batch films in the mainland market is only an individual phenomenon and does not have universal significance."

　

However, most Indian films introduced into China will emphasize the novelty and exotic feeling brought by the word "India" before their release.

　

For example, the main theme is the Indian epic legend, the highest cost of Indian film history and another Indian film.

"Little Lori’s Uncle Monkey" is close to "Wrestling! Dad, and released a video of Aamir Hussain Khan crying to recommend the film.

Aamir Hussain Khan recommended "Uncle Monkey of Little Loli" in tears.

It was dubbed the "Indian God Film", and the propaganda keywords included the social status of Indian women.

　

Similar national conditions, as well as the attention of Indian films introduced to the mainland to social issues, have made these films gain a lot of box office. However, in the second half of the year, when the films are still focusing on elements such as "Indian customs" and "social problems", they have lost their popularity in the first half of the year.

"The logic of publicity is to say what is most attractive and attractive enough for the audience to pay the bill." Xiaowen, a film industry practitioner and an Indian film fan, said this.

　

For those who have just experienced Wrestling! The China audience of "Dad", the word "India", may be the magic password to be attracted and enter the cinema.

When we mentioned that selling Indian elements directly in propaganda has failed to arouse the interest of ordinary audiences, Xiaowen said: "Just like when Hollywood blockbusters are famous, everyone calls Hollywood films good, and Hollywood is not new after a long time. There are all good and bad films, and there is nothing special to point out, so it is bound to emphasize the film itself, rather than sticking to everyone’s customary impression."

　

After the Indian film "fever", what the audience wants to see is actually the same as that of other countries’ films.Andhadhun, which focuses on suspense, currently has a box office of over 70 million. The ticketing platform predicted it, and finally it fell to 319 million yuan.

Referring to Andhadhun, Xiaowen said that the logic of the ordinary audience now is:"I don’t care which country this is from, I just want to read the story."

　

This is also the propaganda strategy of Andhadhun at present. Looking through the propaganda manuscripts, Xiao Dianjun found that among the eight manuscripts appearing on the ticketing platform, only one title mentioned the word "India", while other manuscripts featured elements such as "brain burning" and "reversal". The propaganda of more than 50 reversals has been deeply rooted in the hearts of the people.

Part of the draft of Andhadhun before its release.

Lin Yuyu, the importer of Andhadhun and the head of TMP China, said to Xiao Dianjun: "The most prominent label of Andhadhun is not Indian, but excellent quality, numerous reversals and unpredictable endings. The audience always pays attention to the film itself, not the country. A whole process of’ no urine spot’’The film will be loved by the audience."In her view, this film is a kind of acme of genre film.

　

When Xiao Dianjun mentioned the audience’s changes in the taste of Indian movies, Lin Jingyu said that when making the introduction, the country was never used as a measure. However, due to the policy and the output of films in overseas markets, small country films have always been more challenging for importers.

"Andhadhun" stills

But this is not the first time that TMP has participated in the introduction of Indian films. In the Indian film boom in 2018, TMP also brought "Toilet Hero". After the comparison of the two introductions, it is obvious that the filmmakers have made adjustments in the publicity of Andhadhun.

　

And revenge of a mother, scheduled for May 10th, also has obvious changes in propaganda strategy. As early as last year, when the introduction of the wind was released, the main theme of this film was still"The first film in the history of Indian film for women", the heroineSrideviAlso was crowned with the title of "Female Aamir Hussain Khan".

　

However, when the film was first announced on March 22nd, the main element in the publicity manuscript became "revenge", the Indian style was reduced, the film was called "revenge film for high-energy women", and the title of Sridevi was changed to "Queen Bollywood".

Adjustment of Propaganda Strategy of Revenge of a Mother

Indian films have changed from a purely exotic aesthetic to a regular genre film that focuses on themes and types. In less than a year, it is rare to see such a propaganda model as "Indian God Film".

　

At present, however, in the market of batch films, the wind and water turn around. Japanese movies have suddenly become the passion of filmmakers.

When the reserves of these Indian films are digested by the market at present, the magic of "Indian god films" may be truly detected. Whether there will be another grand occasion of 10 movies a year, and how many wonders can reach the box office of more than 500 million, all of which need to be tested by the market again after Indian films are disenchanted in the mainland.