Yang Yang’s hot bus breaks through again, and the flow reduces the fever. Is the old play bone getting hotter？ ｜ 2021 Summer Artist Observation

At the end of the summer file, the market of entertainment artists fluctuated greatly, and the problems of "legal coffee" and "artistic morality" became the fuse, which triggered the risk self-examination of artists and the flow control of rice circles, and the market for cultivating entertainment artists gradually turned to the era of "works are king" that focused on business ability.

In the same period, the TV drama market ushered in the turning point of the new drama from the main theme to the popular theme. In the first half of the year, due to the centenary of the founding of the Party, the new themes in the TV drama market were relatively restrained, and it was difficult to broadcast "traffic shortcuts" such as big IP costume dramas, head dramas and long-term dramas, which further urged artists to consider the broadcasting risks in the future drama selection process.

According to the public opinion of summer drama series and the list of broadcast volume, the urban types and realistic themes are eye-catching. In June, Tencent’s big IP ancient puppet drama "Dust through the ages" defended three hot dramas of iQiyi’s "Rebel" and My dear Guardian’s "The Day It Becomes You". In July, Yang Yang Reba exploded the whole network with "glory CP" with "You are my glory", and in August, it swept the black storm.

You can see it this summer vacation.The flow rate has dropped, and the bone-playing actors are getting hotter. The 90-generation "flower" and "life" have become the backbone of the actor market.

Realistic themes are easy to be gilded,

Idol uses waist drama to transform

　　　

Throughout the summer file, the Top20 of the effective broadcast volume of Yunhe data and the Top20 of the monthly list of prosperity values observed by Detavin’s public opinion can be observed as follows: Rebel, My dear Guardian, Black Storm, Ideal City, I am quite good in another country.Realistic themes or plays with such elements have achieved outstanding results in terms of public opinion, word of mouth and broadcast volume.After the first half of the year, the number of realistic works and works with such elements will gradually increase.

The Rebel, which led the reputation of the drama market in June, is the starring work of Zhu Yilong after the popularity of "Soul of the Town" in 2018.In the past three years, he has broadcast the sweet pet drama of the Republic of China, the urban workplace drama and the explosive IP drama in the circle, but it has been controversial. Although the spy war drama "Rebel" was broadcasted by iQiyi alone on the network platform, it was also broadcasted on CCTV video because it landed on eight sets of CCTV. The fit between the spy war drama and CCTV audience also boosted the drama.

In addition, although Wang Zhiwen, Wang Yang, Zhu Zhu, Zhang Zixian and other actors blessed the film, which even made Zhu Yilong and Tanya, the leading actors, suffer some doubts, but the overall performance was not satisfactory, this drama undoubtedly became Zhu Yilong’s real masterpiece after "Soul Requisition".

The situation is similar.Zhou Yutong, who starred in "I’m Fine in a Foreign Country".Zhou Yutong, who has always had a place in the Chinese small sweet drama, starred in the summer monsoon theater work of Mango TV, and finally got a high-scoring work on realistic themes outside the idol drama type. Although this drama also benefited from the joint efforts of actors from different fields, such as Ren Suxi, Jin Jing and Bai Yufan, which pushed up the performance quality and reputation, Zhou Yutong, as the heroine, was undoubtedly the biggest beneficiary.

The protagonists in "Children of the Jstars" are all young actors.From the post-80s to the post-90s, even though Rachel Momo and lareina’s role as mothers is not so convincing, the actors themselves have already had a history of high-profile dramas.

Since 2017, when "in the name of people" led the old actors to become popular in the market, the realistic theme has become a hot topic. The young exploration of realistic themes is also closely combined with young actors’ pursuit of word-of-mouth and transformation.

Winning works in summer filesJohnny, the hero of My dear Guardian, has participated in many military themes with high box office and high volume.Known as "the man who served in military service in the film and television circle", he also got more official promotion opportunities because these works were closer to the main theme.Li Qin, the heroine, took this opportunity to get close to the realistic theme after many ancient puppet works in recent years.

In August, two hot dramas, Sweeping the Black Storm and Ideal City, were played by Sun Honglei, Sun Li and a group of old opera players, but there were also many.The addition of traffic transformation actors like LAY and YCYenterFor the drama itself, it can attract young audiences. For LAY and YCY, even though one of their acting skills is controversial and the other is judged to be non-existent, it is enough to be the most beautiful achievement in their resumes.

Flow-changing actors are a concentrated phenomenon in the summer file. A little drama reading (ID: yidianjd) once took stock of this phenomenon (draft idol, trapped in "waist" sweet pet drama? ）。 Throughout the summer file, 27 traffic idols born through the talent show of iQiyi and Tencent Video in the past three years contributed to the screen performances. The overall feedback is still that "traffic idols and actors have walls", and the acting skills are between passing and failing.

However, even so, due to the quality of the works themselves, the drive of the rival actors, the intention of the creative team and other reasons, we still jump out of the excellent works of sweet pet dramas or youth dramas with douban scores exceeding 7, such as "I love you very much" and "The Secret of Hidden Grimes". With the blessing of multiple factors, the screen debut of these traffic artists has achieved good results, which also laid the foundation for the traffic artists to access better film and television resources.

Therefore, it is not difficult to see from this summer file that the flow artists rely on waist drama to transform, and the young actors rely on realistic themes to be gilded, which will inevitably become the main direction for all kinds of artists to choose plays in the future.

Mature actors are more stable in choosing plays.

Young actors seek breakthroughs in themes.

　　　

As mentioned above, works with realistic themes are in power. Since the summer of 2017, boutique online dramas have pushed back major head companies and emerging production companies to start competition in boutique dramas. For example, Rebel was created by Xinli Media, Black Storm was created by five-element culture, My dear Guardian was created by Jebsen Star Era, and Ideal City was created by transmission culture. Mature companies also have mature processes in project quality control, which makes it easier to match the right candidates, especially for subjects with a certain thickness.The combination of mature actors and old opera bones can almost become standard.

In recent years, the TV drama queen who began to take the realistic theme route.Sun Li is particularly steady in choosing plays. After the winner’s "Anjia" last year, "Ideal City" was highly anticipated.In the same period of "Sweeping the Black Storm", because of the limited threshold of the workplace drama, the story that was not very optimistic at the beginning, in the case of the rigorous main line of the story and vivid images of the drama, the popularity of word-of-mouth ratings was all-round bullish and the praise ended.

Sun Li, the heroine, and Mark Chao, the hero who had an excellent workplace drama "Ordinary Glory" last year, are both regarded as mature actors who can’t miss the show. Lv Xing, the director of Ordinary Glory, filmed a new realism theme workplace drama "I Really Love You" for women of childbearing age this year, which also occupied a place in the works with excellent broadcast volume and ratings in the summer file. In addition to participating in Armageddon, another theme work in the summer file, Tamia Liu, the heroine, has also contributed a lot of realistic works in recent years.

Yu Hewei, the special star of Ideal City, has once again entered the young audience’s field of vision since he played the role of Cao Cao in the Military Division Alliance. In recent years, he has also made frequent works.In addition to the new year’s top-rated drama "The Touring Procuratorial Team", in the first half of the year, the main melody drama The Awakeing Age, which broke the circle, was continuously replayed on TV stations. In the summer, the broadcast volume of both iQiyi and Youku platforms still ranked 13th in the effective broadcast list of Yunhe Summer File. There were three works on the air in Yu Hewei, two main melody melody and one realistic theme, all of which were well received.

If mature actors are very steady when choosing plays, most young actors, even the head players, are often trapped in the same type and try to find a breakthrough in a small scope. For example, Tencent’s high-fever urban emotional drama in the summer file."You are my glory" made Yang Yang and Reba win the audience’s affirmation again.But this is also the third time that the two have repeated similar roles such as e-sports masters and female stars.

After repeating the same setting three times, the actor is bound to find a breakthrough point. As for this breakthrough, in addition to the IP blessing of Gu Man’s novels and the good business effect of CP during the broadcast period, it also relies on the control of the content side in "ignoring the realistic theme" and combines the concept of China Aerospace, which has raised the conception of the works. Although it is not entirely a realistic theme, it has also made a relatively successful attempt to blend.

Liang Jie, who contributed three works in the summer file, is typical.The themes from Wild Goose Returning to the West Window Moon, Two-time Favourite 3 to The Day When It Becomes You are all sweet pets. Fortunately, The Day When It Becomes You was created by Huace Guanxinqing Studio, which has created two popular dramas of Hunan Satellite TV, The Next Stop is Happiness and In the Name of Family. In the production of urban idol dramas, realistic care is often added to the core of the story.

　

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The post-summer file is full of excitement because of the increase in the number of works and some works with high fever, and the artist market is mainly concerned with mature actors, young actors in the middle and head and actors with traffic transformation.

amongTraffic transformation actors have taken on at least 30% of the market for waist dramas.Fight a word-of-mouth drama in a massive waist drama;Young actors are mostly trapped in urban feelings and ancient puppet shows repeating similar types., struggling to find a breakthrough, but also eager to perform in the realistic theme quality drama produced by the head company, paving the way for future transformation; butPlay bones and mature actors have more freedom in choosing plays.And there are already relatively suitable themes, so the success rate of choosing plays will be much higher.

Although the platform’s big IP dramas with heads above S level will select young actors with heads accordingly, the big IP dramas have a large volume and a large number of episodes. As for whether the content can support the volume, it is an uncertain factor. This summer, 70% of the works are between 13 and 36 episodes, which is a volume with relatively controllable cost and quality and can be refined as much as possible. Therefore, in addition to the theme, in the current market where fine plays are in vogue, actors should pay more attention to the principle that fine plays are more expensive than much.