The movie channel ＂M Index＂ is an authoritative online summer blockbuster at a glance!

Special feature of 1905 film network The M index of movie channel is a comprehensive data list focusing on monthly films released and new films to be shown. The list will be comprehensively obtained from six latitudes: market, word of mouth, communication, social influence, professional recommendation and audience recommendation.

According to the market data, in the past week, 10 new films were released, with a total of 2.799 million national cinema screenings, a weekly box office of 992 million yuan and about 24.008 million people watching movies. In this hot schedule, let’s take a look at which films have won the top spot in each list of the M index:

Deadpool and Wolverine

Catch the doll

Decryption

Safe evacuation from the 21st century

Catch the doll

One-week m data observation

In August, new films were released one after another, and the summer schedule ushered in the "second half". Let’s take a look at the characteristics of the released films in the "M index" data.

In terms of market performance, the film "Catch the Doll" has led the "M Index-Market List" for three consecutive weeks since its release.This week, it grabbed 426 million yuan at the box office, and the cumulative box office has exceeded 2.7 billion yuan, temporarily ranking third in the 2024 box office list. With its strong appeal to "national comedians" and the themes and jokes of Xian Yi, the film has successfully stabilized the audience base, and is expected to get out of the long tail effect by word of mouth.

In terms of communication, the film Decryption sprang up suddenly and won the title of "M Index-Communication List".Among them, the single index of "Movie Channel Media Integration Index" is the first, and the single index of "Social Media Hotness Index", "Video Platform Communication Index" and "User Tendency Index" is the top three, which shows the strong communication power of the film on the all-media platform. Since its release on August 3rd, Weibo has frequently made hot searches around the related topics of the main creation, such as # from watery to dry # # I didn’t imitate anyone # # I ran the hall for the first time in 50 years #, etc. For Decryption, how to turn the audience’s attention to the main creation into the attention to the film itself and continue to incite the enthusiasm for watching movies will become the key to unlock the box office password.

In terms of word of mouth, animated films led the "M Index-Word of Mouth List" for two weeks in a row.# Really beautiful # # Beautiful picture # # Good special effects # and other hot comments reflect the audience’s recognition of this conscientious country.

At the same time,The word-of-mouth performance of the film "Safe Evacuation from the 21st Century" is equally bright.The film, starring young actors such as, tells the story of three 18-year-olds crossing the future to save the world. Due to the uniqueness and scarcity brought by the style of "Hot Blood" in the film, the film side preemptively activated the core audience with small-scale screening, released positive word-of-mouth signals, and then tried to break the circle through roadshow+short video marketing.

According to the relevant data of "M Index", the film released a number of roadshow videos on July 30th, and the popularity of the video platform reached its peak, among which a single video was praised as high as 976,000. But then, the popularity of the video platform dropped sharply, which shows that this kind of film with distinctive style and strong authorship still needs the joint efforts of the film side and the market to explore.

Analysis of M data in one week

What market information is hidden behind the weekly data of "M Index"? Let’s listen to how Li Mingtao, a professor at the Central Academy of Drama, comments on this week’s data!

The key word of the old film camp is "steadyFrom the weekly list of "M Index", films such as "Catch the Doll" still maintain good box office performance, and they are in the forefront of "M Index-Market List" and "M Index-Communication List". These films mainly rely on "Social problems of star system industrialization"These three business killers continue to be hot in the movie market.

The key word of the new film is "fresh","Decryption "and" Safe Evacuation from the 21st Century "and other films have injected brand-new vitality into the market with their expressive forms and story concepts that do not ignore the frontier of exploration.

In the past July movie market, the highlights and shortcomings are also worthy of attention. The highlight is that the summer file has become a new exploration of China’s new film techniques.Experimental field”。

The shortcomings are mainly reflected inThe understanding and development of summer file is not enough.. The most obvious feature of summer file is to let the young people on vacation watch movies in the cinema to cool off the summer, so its main feature should be a high-concept He Shuang sense. Judging from the current films, the film market has not fully developed the audience’s psychological and commercial value of summer file.

At the same time, new films have been released one after another in August, and how many surprises can be brought by animated films, love films and realistic themes of civilians that have not yet met the audience is expected.

The "Retrograde Life" blessed by the stars has a certain degreeEmotional presentation and life thinkingBut whether it can become an explosion depends on whether it is critical enough; The romantic movie "negative is positive" is also worth looking forward to.Starring him, he dares to create some roles with high artistic value and high market risk.Therefore, I also expect the market to give him encouragement and return.

In the end, which film can become the new champion in August depends on the choice of the movie audience in August.

This week’s good film recommendation

Based on the above data analysis, we will enter the week of new film recommendation, and this week we will recommend White Snake: A Floating Life, which will be released on August 10th.

"White Snake: Floating Life" is like a slowly unfolding picture scroll of the Southern Song Dynasty, with dark and dark ink intertwined, elegant and charming;

Thick ink is the eternal love. It is better to ask for immortality than to live for a lifetime, and to be faithful to each other will show that this life is not in vain.

Pale color, is a vivid and elegant southern song dynasty city scene, street pages, street vendors; Restaurant, tea shop, dock boat, the creator uses delicate brushwork to make the town flow naturally. There is no need to fill everything with overhead plots, one step at a time, which is already a story.

On the banks of Xizi Lake and Qiantang River, the timeline of the story finally meets the memory, and it depends on how the picture scroll is painted with new colors and the real chapter is seen on the screen.