What kind of products are suitable for cross-border e-commerce？ Here’s the answer!
This topic is actually a choice of products.
The core requirements of cross-border e-commerce product selection: quality goods, superior prices, consistent with cross-border sales characteristics, meeting the needs of target overseas markets, and highlighting their own unique competitive advantages.
What kind of products are suitable for cross-border e-commerce?
This issue is also very popular. Xiao Bian believes that the following points should be considered:
(1) The market potential is huge and the profit rate is relatively high. The profit rate of products made in cross-border electronic commerce is basically more than 50%, even 100%.
(2) simple operation. Don’t cross the border for products that need guidance and installation, because the cost of subsequent complaints and customer service is very high.
(3) It is suitable for international logistics, and the product is relatively small in volume, light in weight and not easy to break.
(4) have their own independent product design, including product research and development capabilities, packaging design capabilities, etc.
(5) The after-sales service is simple, and there is basically no need for any after-sales service products.
(6) Don’t violate the laws, regulations and intellectual property rights of the platform and the destination country, especially piracy or contraband. This kind of product not only can’t make money, but even needs to pay the legal price.
The core of the success of cross-border e-commerce stores is the differentiated characteristics.
A cross-border store must have its own store characteristics under the trend of 2018, including specific target market selection, differentiated customer demand satisfaction and personalized store core competitiveness (including price, style, sales strategy, etc.)!
If you want to shorten the time of product selection, you can select categories through data tools. When operating data tools to select products, you can also position your own store characteristics. The differentiation of store positioning includes the design of store decoration (according to the design and decoration of overseas target markets with characteristics), the design of product styles (with your own original design and characteristic design), and differentiated price strategies (your price is to explode and profit, Brand is a big differentiation. The core keyword of cross-border e-commerce in 2018 is branding. Therefore, we should make brands with our heart. Brands not only reflect differentiation, but also enhance product profits.
Although cross-border e-commerce looks complicated, it is actually very simple to operate cross-border e-commerce after systematic cross-border e-commerce training.
For doing cross-border e-commerce, it is also true for other businesses. Whether the business is good or not, whether it is successful or not, the choice of products plays an important role. We often say that choice is greater than effort. What industry is better now and which products are popular in this industry. What is your position as a cross-border e-commerce friend, what industries are you going to engage in, what products are you going to choose in the industry, which country to be a cross-border e-commerce, etc., and how do we choose products that can connect with the market? After all, we sell our products by adding some prices and other costs to the purchase price from suppliers.
1) Positioning of the store:
No one can succeed casually in doing anything. Some people suddenly succeeded at a certain time, and they also got up on the basis of their previous efforts. For people who do cross-border e-commerce, it is necessary to sort out their own advantages, and what customer resources, product resources, and network resources are currently available. If you have accumulated in a certain industry before, you can start with this industry and choose the right products to do cross-border e-commerce. This involves the positioning of the store, which needs to be based on the target market, the needs of target customers and the personalized core competitiveness of operators. Positioning is the goal and foundation of everything we do. With this, we can extend it and dig deeper.
2) Demand analysis:
The store is positioned as a cross-border e-commerce industry, and then it needs to understand the market demand for this industry. The needs of different countries are different all over the world, so we need to combine the characteristics of the industry and the country, and the demand of customers in this country for the products of this industry. At present, which products in domestic industries can connect with them. Therefore, we need to analyze the demand of the target overseas market. Since it is an analysis, it needs to be combined with third-party data information. Only by establishing correct data can we get a strong proof. These data need to be obtained through industry associations, industry exhibitions and so on. In addition, we need to follow up regularly so that our products can better meet the needs of overseas target markets.
3) Identify hot-selling products through cross-border platforms:
The choice of products needs to be comprehensively considered through information from all sides. At present, our cross-border e-commerce platforms mainly include Amazon, AliExpress and wish. On these platforms, we can enter relevant keywords to determine the industry, and some popular search words will appear in the search box of the platform. Through these words, we will analyze them with third-party data tools, so as to draw a conclusion for reference.
4) Browse foreign industry websites to see products with popular styles:
On industry websites, there are some professional information, such as news information and product styles. These industry websites also provide content to attract consumers’ attention after analyzing local consumers. Therefore, when we choose products, we can look at the products of relevant industry websites in the target country as a reference for our cross-border e-commerce to choose products.
5) Understanding product requirements through social media:
Social media has gathered a large number of end customers, and its popularity is very strong, and it is closely related to our lives. Just look at WeChat in China. We can learn about users’ habits and interests by going to social media abroad and pay attention to the hot words in social media. Through social media, you can know the degree of preference of the selected industries and target markets for which product categories and styles. Common social media abroad include Facebook, Twiter and so on.
six) With the help of doing a good cross-border e-commerce business:
In any industry, there are businesses that do well, and we can learn from them. On the cross-border e-commerce platform, you can search for some top-ranked model stores through keywords. After entering the store, you can study the skills of product selection through the buyer page, and you can study the title, keywords, market positioning and market activity of the product. You can always pay attention to these stores, where to adjust, product characteristics, pricing and so on. When learning from a merchant’s store, we need to know how profitable the store’s products are, which will help our store to choose and price products.
7) Product classification and product line:
It is impossible for any shop to sell only a few products, so it is necessary to choose a suitable product classification and product line. In order to deliver goods to customers on time, cross-border e-commerce needs to do some inventory. However, for inventory control, different products have different requirements, because it involves the issue of capital flow. To do a good job in cross-border e-commerce, you must not do everything, sell whatever you see selling well, and have your own positioning. Reasonable collocation of drainage products, core profitable products and common products, and good correlation between products can attract potential target customers and increase customer adhesion. At the same time, it also helps to occupy the minds of consumers.
What products are suitable? For the choice of cross-border e-commerce products, we need to expand with positioning and build relevance instead of blindly expanding.