The strategic cooperation between Mingyue Group and Leica in Germany.

　　On October 15th, Mingyue Group, a leading lens company in China, and Leica, a global optical giant, held the "New Vision Leica Eyecare China Conference". Many senior leaders of Mingyue and Leica came to exchange brand ideas. On-site display of the latest scientific and technological achievements of Leica lenses, interpretation of the brand essence of "You deserve to see the real world", and the original real world, leading guests to a new era of visual feast.

　　Leica optics opens a broad horizon.

　　At the press conference, many industry elites and distinguished guests gathered together, including Mr. Matthias Harsch, CEO of Leica Global, Mr. Siegmund Dukek, Managing Director of Leica Camera Greater China, Mr. Joerg Bauer, Managing Director of Leica Optometry Global, and Leica Optometry Technology Partner. Mr. Sebastian Marx, Co-founder of Jenvis Innovation Research Center, University of Jena, Global President of trout Partner Company, Mr. Deng Delong, Chairman of trout China Company, Mr. Tang Yunchuan, Chief Strategy Officer of trout (China), Mr. Xie Gongwan, Chairman of Mingyue Lens Co., Ltd., Mr. Xie Gongxing, President of Mingyue Lens Co., Ltd., Mr. Lin Shunyuan, CEO of Vivo Optics, Mr. Ceng Zhe, Executive Vice President of Mingyue Lens Co., Ltd., Mr. Jing Wong, General Manager of Puyue Leica Business China, Founding Partner of Focus Media, Ms. Yan Lin, Senior Vice President, Kuan Teo, Managing Director of Mykita Asia Pacific, Yan Ziqi, an extreme sportsman and postdoctoral fellow of Chinese Academy of Sciences, and other senior executives and social elites participated in speeches or forums, colliding with each other, showing traditional German crafts and talking about the future of the brand.

　　High-end optics enhance visual experience

　　As a representative brand of China lens, Mingyue lens has adhered to the vision of "protecting the visual health of Chinese people" since its establishment. Up to now, it has been widely recognized by the market, leading the national sales for eight consecutive years, with tens of thousands of cooperative stores. The German optical legend Leica, with more than 100 years of optical technology accumulation, integrates the exquisite craftsmanship and cutting-edge technology made in Germany to create a Leica lens with clear vision and authenticity.

　　At the press conference, Mr. Xie Gongwan, Chairman of Mingyue Lens, said: "We have specially set up a wholly-owned subsidiary — — Puyue optometry, independent business, fully support the development of Leica lens business. Looking forward to the future, Mingyue will deepen cooperation with Leica, enhance technical exchanges and integration between the two sides, and jointly explore new frontiers of optical technology, so as to continue the legend of Leica in China optometry market. We will continue to look at the market from an international perspective, lead development with cutting-edge technology, and win the future with excellent quality. Let us witness this colorful world and feel the beauty and truth of life through the perspective of Leica lens. "

　　Figure | Xie Gongwan, Chairman of Mingyue Lens

　　With the deepening of the event, the atmosphere at the scene became more and more high. Mr. Matthias Harsch, global CEO of Leica, said that as a German optical brand founded in 1869, Leica has always focused on building world-class optical products, leading the industry trend with excellent quality, German technology, industrial design and innovative technology. China is not only an important part of Leica’s global strategy, but also an important driving force for its future development. Matthias Harsch further shared Leica’s development blueprint in China market. Relying on its deep accumulation in the field of photography and sports optics, the brand is committed to continuously meeting the needs of local consumers. Every guest present has high expectations for the further development of Leica and Leica lenses in China.

　　Figure | Leica Global CEO Matthias Harsch

　　Mr. Joerg Bauer, global managing director of Leica Optometry, Mr. Sebastian Marx, partner of Leica Optometry Technology and co-founder of Jenvis Innovation Research Center of the University of Jena, and Mr. Tang Yunchuan, chief strategy officer of trout (China) participated in the theme forum to discuss the development trend, innovation strategy and market opportunities of optical technology under the theme of "new vision". Their wonderful speeches and in-depth exchanges brought rich ideological collisions and inspiration to the participants.

　　Leica Lenses made its debut in China.

　　With the successful conclusion of the discussion session, Mr. Xie Gongxing, President of Mingyue Lens, and Mr. Jing Wong, General Manager of Puyue Leica Business in China, joined hands to perform an important unpacking ceremony. Under the attention of all, they opened the gift box and showed the guests a brand-new Leica lens that was carefully built and integrated with German exquisite craftsmanship and the needs of China consumers. Mr. Xie Gongxing said: "We hope to feel the pure German Leica style at every step of the customer’s journey. Therefore, each pair of lenses will be delivered to customers in the form of this German minimalist style gift box. Combining the quality assurance of Leica and Mingyue’s deep understanding of the China market, we ensure the pure pedigree and excellent performance of the lenses, and provide services that are suitable for customers and consumers in China. Fully satisfy China consumers’ pursuit of higher quality and expectation of excellent experience. “

　　Figure | Xie Gongxing, President of Mingyue Lens (left) and Jing Wong, General Manager of China of Puyue Leica Business (right)

　　The core products of four categories of Leica lenses made their debut. From the highest quality C4 to the entry-level C1, it has its own characteristics to meet the purchasing needs of different consumers. Among them, DM technology carefully carves the lens with cutting-edge algorithm, the peripheral aberration almost disappears, and the field of vision is more pure and flawless; AEM technology is well versed in the mystery of eyeball, supported by JenVis massive data, and tailored for each wearer; EDP technology breaks through the boundary, and it can enjoy boundless vision under high and low light intensity, and the vision is free and unrestrained; The Leica lens series released this time will all be made in Germany and imported. Consumers will experience unprecedented clarity and detail expression through Leica lenses and witness the true beauty of the world with their own eyes.

　　Classics and innovation lead optical technology into a new era

　　As we all know, Leica is a world-famous century-old legendary brand, symbolizing excellent optical technology and classic German technology. It not only represents high-precision imaging technology, but also represents the constant pursuit of innovation, quality and ultimate experience. Today, with the official landing of Leica lens in China market, this spirit of Leica will be continued and sublimated, which has injected strong impetus into the technological innovation, market expansion and brand building of Mingyue lens. Since successfully landing in the A-share market in December 2021, Mingyue has built a four-wheel-driven development strategy of "technology+brand+capital+ecosystem" and continues to lead the development of the industry. It is believed that with the resource advantages of Mingyue Group in the local market and the technical advantages of Leica in the optical field, the cooperation between the two parties will lead the optical technology to a new era, and will also bring new trends to the lens industry in China.