What flavor of moon cakes do you like this Mid-Autumn Festival？ The first one is not ＂five benevolence＂ …

　　Mid Autumn Festival to eat moon cakes

　　What’s your favorite flavor?

　　the data shows that …

　　Hangzhou fresh meat mustard tuber moon cake, Huizhou dried plum moon cake, etc.

　　Traditional mooncakes with special features are still popular.

　　There are also many innovative mooncakes worth tasting.

　　What flavor of moon cakes do you prefer?

　　Look at the data together

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　　As a traditional food for Mid-Autumn Festival, moon cakes attract many consumers to buy. With the continuous improvement of consumption level, people’s demand for moon cakes has also changed, which has promoted the innovation of merchants and enriched the moon cake market from the aspects of taste and gift box packaging.

　　This year’s Mid-Autumn Festival, "multi-flavor moon cakes" ushered in a consumption boom. The data shows that over 30% of consumers strongly appeal for "finding moon cakes in combination and tasting moon cakes with different brands and tastes at one time", and over 70% of consumers hope that the Mid-Autumn Festival gift box will include more than three kinds of moon cakes with different tastes and brands. In addition, 40% of consumers are concerned about healthy low-sugar moon cakes. This reflects that consumers’ consumption demand for moon cakes is only increasing, and it also indicates that there is still great potential for the development of moon cake industry in the future. Merchants need to seize holiday hotspots, cater to consumers’ needs, strengthen the supply of moon cakes with different flavors, and strictly control the quality of products.

　　In terms of taste choice, traditional taste is still the most popular among consumers, and 74.5% of consumers prefer traditional taste. Among them, egg yolk lotus seed cake and Wuren moon cake are more favored by consumers. The endless stream of innovative moon cakes satisfies consumers’ diversified taste bud experience. Moon cakes with tea flavor such as green tea and coffee, low-sugar and low-fat moon cakes such as buckwheat and miscellaneous grains, and novel moon cakes such as snail powder and kung pao chicken are loved by consumers. Consumers are also very willing to try early, and traditional moon cakes with local characteristics such as Hangzhou fresh meat mustard tuber moon cake, Huizhou prune moon cake, Yunnan buckwheat moon cake and Wenzhou pier moon cake are very popular.

　　Generally speaking, if the moon cake market wants to keep hot, businesses need to innovate and develop constantly, and combine traditional and modern flavors to meet consumers’ demand for multi-flavor moon cakes. At the same time, we should also pay attention to product quality and brand image building, enhance cultural connotation, and strive to stand out among many brands.

　　Comprehensive Economic Daily (author Cao Fengjuan), the original title is "Diversified tastes promote the consumption fever of moon cakes"